TOUGHBUILT INDUSTRIES

I’m the Global Head of Photography responsible for developing, promoting, and protecting a framework for the brand's visual identity using unique focal lengths, color spectrums, and light direction, as well as creation, editing, filing, and distribution of all assets across retailers in more than 44 countries for ToughBuilt Industries Inc., as well as all existing outside product contracts (i.e. Kobalt Tools) . Primary deliverables include shooting, retouching, color grading, compositing lifestyle, seamless and 360 3D assets, and the development, building, buying, cataloging, and maintenance of the photo studio and all equipment.

I actively contribute to writers, media buyers, and brand creative directors in print, social, and spot ads to develop still and video assets on studio and offsite shoots, working as a light director and shoot producer and using expertise to supplement product use cases.